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La marca, capital de la empresa
3.8
Negocios y EconomíaISBN | 9788423410866
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Product details
Pages: 332 pages
Author: Jean-Noël Kapferer
Publisher: Deusto
ISBN: 9788423410866
Format: tapa dura
Language: es-ES
Release date: 1/3/1993
ISBN: 9788423410866
Synopsis of La marca, capital de la empresa
Este libro de Jean-Noël Kapferer, publicado en 1993, explora los principios y el control de la gestión de la marca como capital de la empresa. Ofrece una visión detallada sobre la importancia de la marca en el mundo empresarial y cómo gestionarla eficazmente.
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