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Second life
La publicidad no es sólo para ricos
by David Parra, Chema Herrera · MCGRAW HILL (FONDO) · tapa blanda · 182 pages
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Pages: 182 pagesAuthor: David Parra, Chema HerreraPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESRelease date: 1/1/2003ISBN: ISBN 9788448139339
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Synopsis of La publicidad no es sólo para ricos
Este libro explora las estrategias para que las empresas de todos los tamaños puedan acceder a la publicidad de manera efectiva. Los autores, David Parra y Chema Herrera, ofrecen claves para trabajar con agencias de publicidad, optimizar la inversión y obtener el máximo provecho de las campañas publicitarias. Se presenta la publicidad desde la perspectiva del cliente, proporcionando una guía práctica para la gestión de ventas y marketing.
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