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La satisfacción total del cliente
by Jacques Horovitz, Michele Jurgens Panak · MCGRAW HILL (FONDO) · tapa blanda · 342 pages
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Pages: 342 pagesAuthor: Jacques Horovitz, Michele Jurgens PanakPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESISBN: ISBN 9788448101428
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Synopsis of La satisfacción total del cliente
Este libro, escrito por Jacques Horovitz y Michele Jurgens Panak, explora la estrategia de 25 compañías europeas líderes en calidad de servicio. Publicado en 1993 por McGraw-Hill Interamericana, el libro ofrece una visión detallada sobre cómo estas empresas logran la satisfacción total del cliente. Con un prólogo de José Ramón Zaratiegui, esta edición en tapa blanda es una valiosa herramienta para profesionales y estudiantes del área de marketing y administración de empresas.
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