by Dwight S. Ritter · ed. Deusto · tapa blanda · ISBN 9788423410446
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«La venta de servicios financieros» is Dwight S. Ritter's guide to cross-selling, published by Ediciones Deusto in paperback (179 pages, in Spanish).
Specialized work on cross-selling financial services. Explains how to detect business opportunities among current clients and how to offer them complementary products to increase sales, with a practical approach designed for professionals in economics and finance.
Published in 1992, with the subtitle «Cómo generar ventas cruzadas» on the cover. Classified in the business and economics categories.
Recommended for financial sector professionals interested in improving their commercial results through cross-selling.
