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La Voz del Mercado
by Vincent P. Barabba, Gerald Zaltman · Acme · tapa blanda · 290 pages
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Pages: 290 pagesAuthor: Vincent P. Barabba, Gerald ZaltmanPublisher: AcmeFormat: tapa blandaLanguage: es-ESISBN: ISBN 9788476159309
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Synopsis of La Voz del Mercado
La Voz del Mercado es un libro que explora cómo obtener una ventaja competitiva a través del uso creativo de la información del mercado. Escrito por Vincent P. Barabba y Gerald Zaltman, el libro ofrece una visión profunda sobre la gestión de ventas y marketing, y cómo entender y utilizar la voz del mercado para tomar decisiones estratégicas. Publicado por McGraw-Hill, este libro es una herramienta valiosa para profesionales y estudiantes del área de negocios y economía.
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About the author
Gerald Zaltman
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books. His newest book is Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making,. Other books include the international best selling How Customers Think, and Marketing Metaphoria. In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior.
Born in 193837 titles published
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