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ISBN: 9788434453678
En 'Las trampas del deseo', Dan Ariely explora las fuerzas irracionales que influyen en nuestras decisiones diarias. A través de experimentos reveladores, el autor nos invita a reflexionar sobre por qué compramos lo que compramos, cómo se nos manipula como consumidores y cómo podemos tomar decisiones más informadas en nuestra vida personal y laboral. Este libro ofrece una perspectiva fascinante sobre la psicología del consumo y la naturaleza humana.
Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022. He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies. Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.
