by Edward de Bono · Penguin · tapa blanda · ISBN 9780141033082
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«Lateral Thinking: A Textbook of Creativity» is Edward de Bono's creativity manual, published by Penguin in paperback (272 pages, in English).
Edward de Bono contrasts vertical thinking, learned at school, with lateral thinking, which frees the imagination when the direct approach is not enough. With techniques for working in groups or alone, he invites readers to look at each problem from different angles and find original, effective solutions to think more productively.
For readers interested in popular psychology, self-help, and business management who seek tools for creativity and problem-solving.
Edward Charles Francis Publius de Bono was a Maltese physician and commentator. He originated the term lateral thinking, and wrote many books on thinking, including Six Thinking Hats.
