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Le marketing et son histoire
3.8
Negocios y EconomíaISBN | 9782266203203
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Product details
Pages: 379 pages
Author: Thierry Maillet
Publisher: Pocket
ISBN: 9782266203203
Format: libro de bolsillo
Language: fr
Release date: 2/9/2010
ISBN: 9782266203203
Synopsis of Le marketing et son histoire
Este libro explora la historia y evolución del marketing, desde sus orígenes en el siglo XIX hasta su adaptación a las sociedades democráticas contemporáneas. Thierry Maillet analiza cómo el marketing ha influido en la sociedad de consumo y cómo se ha adaptado para satisfacer las expectativas de los consumidores. El autor, consultor de marketing y profesor, ofrece una perspectiva única sobre esta disciplina y su impacto en el mundo empresarial y social.
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