by Juan Carlos Alcaide · ESIC Editorial · tapa blanda · ISBN 9788415986874
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«Los 100 errores de la experiencia de cliente» is the management essay by Juan Carlos Alcaide, published by ESIC Editorial in paperback (189 pages).
The book reviews the most common mistakes in customer experience and service management, and proposes preventive solutions. With 25 years in the sector, the author addresses service organization, customer relations, communication, sales, support, and after-sales, with a pragmatic approach to profitability.
This work is part of the Divulgación collection and its first edition was published on June 8, 2015.
For customer service, marketing, and business management professionals seeking to turn customer experience into profitability.
