by John Naisbitt · Mitre · tapa blanda · ISBN 9788486153120
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«Macrotendencias» is John Naisbitt's social analysis essay, published by Mitre in paperback (276 pages, in Spanish).
The essay outlines ten major trends that, according to Naisbitt, were transforming life in the United States: the shift from industrial society to information society, the spread of high technology, attention to the long term, the decentralization of power, and the replacement of hierarchies by networks, among others.
The study focuses on the social situation in the United States between 1945 and 1989; the edition includes a bibliography on pages 265-276.
John Naisbitt was an American author and public speaker in the area of futures studies. His first book Megatrends: Ten New Directions Transforming Our Lives was published in 1982. It was the result of almost ten years of research. It was on The New York Times Best Seller list for two years, mostly as No. 1. Megatrends was published in 57 countries and sold more than 14 million copies.
