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by David A. Aaker, John G. Myers · HISPANO EUROPEA · tapa blanda · 1060 pages
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Este libro, 'Management de la Publicidad', es una obra de David A. Aaker y John G. Myers, publicada por Hispanoeuropea. Se centra en el ámbito del marketing y la publicidad, ofreciendo perspectivas prácticas y un análisis profundo del tema. Es una herramienta valiosa para estudiantes y profesionales del sector.
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
