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Liderazgo de marca
by David A. Aaker, E. Joachimsthaler · Editorial Planeta Colombiana S.A. · 355 pages
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Pages: 355 pagesAuthor: David A. Aaker, E. JoachimsthalerPublisher: Editorial Planeta Colombiana S.A.Format: PaperbackLanguage: es-ESRelease date: 1/1/2006ISBN: ISBN 9788423423873
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Synopsis of Liderazgo de marca
Este libro, 'Liderazgo de Marca', escrito por David A. Aaker y Erich Joachimsthaler, ofrece una guía esencial para los profesionales del marketing. Publicado en 2006, el libro explora cómo comprender y gestionar las marcas de manera efectiva, incluyendo la incorporación de patrocinios e internet. Con 355 páginas, este libro en español es una herramienta valiosa para aquellos que buscan liderar en el mundo del marketing.
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About the author
David Allen Aaker
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
Born in 193860 titles published
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