by Santiago Garrido Buj, Eduardo Pérez Gorostegui · Editorial Universitaria Ramón Areces · tapa blanda · ISBN 9788480045322
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«Manual básico de administración de empresas para los estudios de Turismo» is the business and tourism manual by Santiago Garrido Buj and Eduardo Pérez Gorostegui.
A business economics manual that starts from a general view of management and applies it to the tourism sector. It covers leadership, human resources, finance, investments, funding, production, inventories, the market, demand, marketing, the product, pricing, communication, distribution, strategy and corporate culture.
Paperback, 660 pages. First edition published in Madrid in 2002 by Editorial Universitaria Ramón Areces, in the Libro Técnico collection.
Aimed at university tourism students and anyone needing a global view of business administration applied to this sector.
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