by J. Stapleton · tapa blanda · ISBN 9788423407156
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«Manual de Marketing Internacional» is the international marketing manual by J. Stapleton, published by Deusto in paperback (164 pages, in Spanish).
It explains the principles and practices of marketing when commercial activity crosses borders: planning entry strategies for foreign markets, adapting sales techniques to the international environment, and managing exports. It is a reference work for understanding competition in a globalized market.
It was published on October 4, 1989 and is catalogued under economics and business, with special attention to foreign trade.
It is useful for students of marketing, commerce and economics and for professionals involved in the internationalization of companies.
