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Manual para la gestión integral del comercio minorista
by Ángel G. Álvarez Ramos · Ediciones Trea, S.L. · tapa blanda · 232 pages
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Pages: 232 pagesAuthor: Ángel G. Álvarez RamosPublisher: Ediciones Trea, S.L.Format: tapa blandaLanguage: es-ESRelease date: 1/11/2004ISBN: ISBN 9788497041409
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Synopsis of Manual para la gestión integral del comercio minorista
Este libro es una herramienta integral para la gestión de todos los aspectos de un establecimiento comercial. Se divide en cuatro partes: gestión comercial estratégica, gestión comercial operativa, gestión económico-financiera y gestión de personas. El objetivo es orientar el comercio hacia oportunidades económicas atractivas, descubriendo los intereses de los compradores para lograr crecimiento y rentabilidad. Se enfoca en la eficacia de las ventas, la publicidad y la promoción, optimizando las decisiones estratégicas y la gestión de los recursos circulantes. Además, destaca la importancia de canalizar los intereses de la empresa y los empleados hacia un objetivo común.
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