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Marketing de Servicios Profesionales
by José María Martínez Selva · FT PRENTICE HALL · tapa dura · 264 pages
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Pages: 264 pagesAuthor: José María Martínez SelvaPublisher: FT PRENTICE HALLFormat: tapa duraLanguage: es-ESRelease date: 1/2/2004ISBN: ISBN 9788420534374
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Synopsis of Marketing de Servicios Profesionales
Este libro, 'Marketing de Servicios Profesionales', está enfocado en proporcionar estrategias y herramientas para la pequeña y mediana empresa. Escrito por José María Martínez Selva, el libro ofrece una guía práctica para entender y aplicar los principios del marketing en el sector de servicios profesionales. Con un prólogo de Diego Román, esta edición de FT Prentice Hall es un recurso valioso para estudiantes y profesionales del área.
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