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Marketing de Turismo
3.9
Negocios y EconomíaISBN | 9788535209877
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Product details
Pages: 534 pages
Author: Victor T. C. Middleton, Jackie Clarke
Publisher: CAMPUS
ISBN: 9788535209877
Format: tapa blanda
Language: pt-BR
Release date: 1/1/2001
ISBN: 9788535209877
Synopsis of Marketing de Turismo
Este libro, titulado 'Marketing de Turismo: Teoría y Práctica', es una guía completa sobre los principios y aplicaciones del marketing en la industria del turismo global. La edición actual explora el marketing en el contexto de la creciente industria del turismo, con estudios de casos internacionales específicos. El libro está escrito en portugués brasileño y está dirigido a estudiantes y profesionales del sector turístico.
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