by Joan Escrivá Monzó, Alicia Martínez García, Carmen Ruíz Moya · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448193584
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«Marketing en la actividad comercial GM» is the marketing textbook by Joan Escrivá Monzó, Alicia Martínez García and Carmen Ruíz Moya (McGraw-Hill, paperback).
The textbook covers the fundamentals of marketing across nine units: the market, consumer behavior, market research, product, price, distribution, commercial communication and the marketing plan. It approaches the subject with a practical focus, oriented to professional reality.
Student book for the Marketing in Commercial Activity module of the Intermediate Vocational Training Cycle. First edition 2014; 216 pages, in Spanish.
For intermediate vocational training students, especially those on the Commercial Activities cycle, taking the Marketing in Commercial Activity module.
