by Vanessa Fox · John Wiley & Sons Ltd · tapa dura · ISBN 9780470537190
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«Marketing in the Age of Google» is Vanessa Fox's digital marketing manual, published by Wiley in hardcover (256 pages, in English).
Vanessa Fox, creator of Google Webmaster Central, explains how online search has transformed business and why every company needs a search engine strategy. Focused on organic results, not paid ads, it teaches how to use search data to understand customers, attract new ones, and integrate the strategy into the company.
First edition published in 2010; ISBN 9780470537190. Classified under Technology, Business, and Economics.
Aimed at executives, entrepreneurs, marketing specialists, and product managers who want to leverage the search engine as a customer acquisition channel.
