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Marketing in the Age of Google
by Vanessa Fox · John Wiley & Sons Ltd · tapa dura · 256 pages
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Pages: 256 pagesAuthor: Vanessa FoxPublisher: John Wiley & Sons LtdFormat: tapa duraLanguage: enRelease date: 3/5/2010ISBN: ISBN 9780470537190
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Synopsis of Marketing in the Age of Google
En este libro, Vanessa Fox, experta en estrategias de motores de búsqueda y creadora del portal de Google para propietarios de sitios web, explica de manera accesible cómo funcionan los rankings de búsqueda, cómo utilizar la búsqueda para comprender mejor a tus clientes y atraer nuevos, cómo desarrollar una estrategia de búsqueda integral para tu negocio y cómo integrar la ejecución de esta estrategia en los procesos empresariales. Este libro se centra en los listados orgánicos, los resultados no pagados que reciben el 86% de los clics de los buscadores. Con este libro, cualquier empresario tendrá el conocimiento y las herramientas para maximizar el potencial del marketing en buscadores para construir una marca, atraer nuevos clientes potenciales y generar ventas.
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