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Marketing operativo
4.0
Negocios y EconomíaISBN | 9788480882958
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Product details
Pages: 158 pages
Author: Josep Ma Bustos
Publisher: Gestión 2000
ISBN: 9788480882958
Format: tapa blanda
Language: es-ES
Release date: 1/11/1998
ISBN: 9788480882958
Synopsis of Marketing operativo
Este libro es una introducción al marketing operativo y se distingue por su enfoque eminentemente práctico. Expone los elementos y técnicas necesarios para implementar una política de marketing que contribuya a mejorar la competitividad de la empresa. Dirigido a estudiantes y profesionales vinculados a la gestión comercial, ofrece una visión clara y concisa de las estrategias de marketing.
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