by Robert Marich · Tapa blanda · ISBN 9780809328840
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«Marketing to Moviggoers» is the movie marketing manual by Robert Marich, published by SIU Press (318 pages, in English).
The book explains how movies are sold to audiences: creative strategy, market research, advertising, promotions, product placement, licensed merchandise, distribution to theaters and exhibition. Marich analyzes the methods of the major Hollywood studios and also of independent distributors and foreign films, with real cases and practical data.
Second edition of the guide, published by Southern Illinois University Press in 2009. It includes more than twenty illustrations, more than thirty-five tables and a glossary of marketing terms.
Intended for movie industry professionals and students of communication or audiovisual production interested in the promotion of movies.
