Marketing y plan de negocio de la microempresa

Synopsis of Marketing y plan de negocio de la microempresa

«Marketing y plan de negocio de la microempresa» is the training manual by Vv.Aa., published by Adams in paperback (160 pages, in Spanish).

Training manual covering unit UF1820 of the professional certificate in creation and management of microenterprises. It explains how to plan a small business, develop its business plan and define marketing strategies: market analysis, pricing, distribution channels and customer acquisition.

First edition published in 2012 within the collection Professional Certificates, area Administration and Management (ADGGD0210).

For those preparing for the certificate in creation and management of microenterprises and for entrepreneurs planning their business.