by Leslie Pockell, Adrienne Avila · Tapa blanda · ISBN 9780446535434
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«MBA in a Book» is the business, sales, and leadership manual by Leslie Pockell and Adrienne Avila, published by Business Plus (in English).
It brings together in three sections the fundamentals of business, sales, and leadership from influential thinkers and entrepreneurs: business theory and practice, advice on investment, management, marketing, and success, and sales techniques with observations for the daily exercise of leadership.
The full title is «MBA in a Book: Fundamental Principles of Business, Sales, and Leadership»; it was published on March 26, 2009.
For professionals in training and readers seeking a foundation of business knowledge without needing to pursue an MBA.
