by Catherine Froissart, Hugues Davo · Foucher · tapa blanda · ISBN 9782216118120
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«Mercatique BTS MUC» is the marketing manual by Catherine Froissart and Hugues Davo, published by Foucher in paperback (143 pages, in French).
The manual brings together the entire Mercatique syllabus for the BTS MUC in 46 detailed, detachable fact sheets, organised for reviewing essential content. It includes a fold-out with specialised vocabulary and references for further study; its pocket format is designed for consultation and study throughout the course.
The edition dates from 2012 and belongs to Foucher's Fiches collection (33).
Aimed at BTS MUC students seeking a condensed revision aid for exams.
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