
by Mercedes Costa García, María del Pilar Galeote Muñoz, Mariana Segura Gálvez · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448129989

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This book, titled 'Negotiate to Convince', is a practical guide on negotiation, creativity, and persuasion in the business world. Written by Mercedes Costa García, María del Pilar Galeote Muñoz, and Mariana Segura Gálvez, the book offers principles and keys to make each negotiation a methodically rigorous and communicatively impeccable encounter. Based on the latest advances in negotiation and interpersonal communication, this book is an essential tool for anyone in the business field looking to improve their negotiation skills.
