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Neuromarketing: O Centro Nevrálgico da Venda
by Patrick Renvoisé, Christophe Morin · Smartbook · tapa blanda
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Pages: 120 pagesAuthor: Patrick Renvoisé, Christophe MorinPublisher: SmartbookFormat: tapa blandaLanguage: ptRelease date: 1/7/2009ISBN: ISBN 9789898297013
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Synopsis of Neuromarketing: O Centro Nevrálgico da Venda
Este libro explora la intersección entre la neurociencia y el marketing, proporcionando herramientas prácticas para entender cómo el cerebro humano toma decisiones de compra. Escrito por los expertos Patrick Renvoisé y Christophe Morin, la obra se centra en el 'cerebro reptiliano' como el verdadero motor de las ventas, ofreciendo una metodología clara para influir en los clientes de manera efectiva. Ideal para profesionales del marketing y las ventas, el texto desglosa conceptos complejos en estrategias aplicables para captar la atención y cerrar negocios de forma más rápida y eficiente.
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