by Naomi Klein · Fourth Estate · tapa blanda · ISBN 9780007340774
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«No Logo» is Naomi Klein's essay on the power of brands and resistance to consumerism, published by Fourth Estate in paperback (512 pages, in English).
The book analyzes how large corporations have turned culture and public spaces into showcases for their brands, examines the marketing strategies that shape consumerism and its effects on society, and documents the early movements that fight brand culture with its own weapons. A work that defined a generation when it was published, this edition includes a new introduction by the author.
10th anniversary edition, with a new introduction by Naomi Klein and original subtitle «No Space, No Choice, No Jobs». The essay, originally published in 1999, is updated here in the 2010 edition.
For readers interested in social criticism, anti-corporate movements, media studies and the cultural impact of marketing and globalization.
Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism, and capitalism.
