by Naomi Klein · Picador · tapa blanda · ISBN 9780312421434
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«No Logo» is Naomi Klein's cultural critique essay on the power of brands, published by Picador in paperback (528 pages, in English).
Naomi Klein analyzes the rise of brand culture and its influence on public space, work and consumption. The book describes marketing practices, the colonization of classrooms and youth leisure, labor precarization and the birth of anti-corporate activism, with cases such as the critique of the Nike symbol and the action of culture jammers.
The full title is «No Logo: No Space, No Choice, No Jobs». This is the revised 2002 edition, with a new epilogue.
Aimed at readers of economics, sociology and cultural criticism interested in consumption, the power of brands and anti-corporate activism.
Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism, and capitalism.
