by Stanley Bendelac · Maeva Ediciones · tapa dura · ISBN 9788496231757
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«Nunca tires la toalla» is Stanley Bendelac's essay on life in advertising, published by Maeva Ediciones in hardcover (216 pages, in Spanish).
Stanley Bendelac reviews the most significant episodes of his career as an advertising professional and draws practical lessons on adaptation, creativity and perseverance. His anecdotes show that advertising is a mirror of the business world, marked by crises, euphoria and uncertainty, where one must continually reinvent oneself.
It is part of the Palabras abiertas collection; the original Spanish edition was published in 2006.
Aimed at advertising, marketing and business professionals, as well as readers seeking examples of personal growth and professional reinvention.
