by Henry William Chesbrough · Harvard Business School Press · tapa blanda · ISBN 9781422102831
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«Open Innovation» is the business management essay by Henry Chesbrough, published by Harvard Business School Press in hardcover (227 pages, in English).
Chesbrough proposes that companies abandon closed innovation and adopt an open model that combines internal and external ideas to accelerate the commercialization of technology. With cases from Xerox, IBM and Procter & Gamble, he analyzes patents, licenses and spin-offs and offers a framework for making research profitable.
The 2005 edition includes a foreword by John Seely Brown and falls under the business and technology categories.
For executives, R&D managers and professionals interested in innovation and technology management.
