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ISBN: 9788401361258
Este libro ofrece una guía completa sobre las estrategias y la gestión necesarias para la penetración y el desarrollo de los mercados internacionales. Escrito por Stephen Young, James Hamill, Colin Wheeler y J. Richard Davies, proporciona técnicas clave para dominar los negocios en el ámbito internacional. Publicado por Plaza & Janés en 1991, este libro de 457 páginas es una obra esencial para aquellos interesados en el marketing internacional y la gestión de la innovación.
Stephen Young is a retired Canadian actor and television host. He worked mostly as a character actor and had supporting roles in the films Patton (1970), Soylent Green (1973), and The Silent Partner (1978).
