by Stephen Young, James Hamill, Colin Wheeler, J. Richard Davies · Plaza-Janés · tapa dura · ISBN 9788401361258
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«Penetración y desarrollo de los mercados internacionales» is the manual by Stephen Young, James Hamill, Colin Wheeler and J. Richard Davies (hardcover).
A work on economics and business that approaches internationalization from a practical perspective: how to select foreign markets, which penetration strategies to use, and how to manage commercial activity abroad. It focuses on managerial decisions and the factors that condition success in a global environment.
Published in 1991 by Plaza & Janés; 457 pages in Spanish. Subtitle: 'Estrategias y gestión'. Belongs to the Gestión e Innovación collection.
For professionals and economics readers who want to master management techniques in international markets.
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