Pequeño tratado de manipulación para gente de bien

Synopsis of Pequeño tratado de manipulación para gente de bien

This book, written by Robert-Vicent Joule and Jean-Léon Beauvois, explores the techniques of manipulation present in everyday life. The authors, both social psychologists, reveal how marketing and advertising professionals constantly manipulate us. It offers tools to avoid falling into these traps and, in turn, to persuade others effectively. The book's content is useful both for learning how to influence others and for protecting oneself from unwanted manipulation.