Adams · tapa blanda · ISBN 9788490255247
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«Políticas de marketing internacional» is a manual on international marketing and trade by Vv.Aa. (Adams, paperback, 218 pp., in Spanish).
The manual covers training unit UF1782 of the international marketing-mix module, corresponding to the professional certificate in International Marketing and Trade. It explains how to make decisions in company internationalization: product, prices, distribution channels and access to foreign markets.
First edition published in May 2013 in Spain, within the Professional Certificates collection.
Study work for those preparing to obtain the professional certificate in International Marketing and Trade.
