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ISBN: 9782709635509
En este libro, Muhammad Yunus, el creador del Grameen Bank y Premio Nobel de la Paz, explora el concepto de social business y su potencial para transformar la economía global. A través de ejemplos concretos de proyectos desarrollados en colaboración con empresas como Danone, Veolia y Adidas, Yunus explica cómo el mercado puede ser utilizado para resolver problemas sociales y ambientales, creando un mundo más humano y sostenible. El autor nos invita a reflexionar sobre el futuro de la economía y a construir un mundo más justo y equitativo.
Muhammad Yunus is a Bangladeshi economist and statesman. Yunus pioneered the modern concept of microcredit and microfinance, for which he was awarded the Nobel Peace Prize in 2006. He is the founder of Grameen Bank and the first Bangladeshi to win the Nobel Peace Prize. Following the July Uprising, he was appointed as the 5th chief adviser of Bangladesh, the head of the interim government, serving from 2024 to 2026.
