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Second life
Prestashop 1.6
by Didier Mazier · ENI · tapa blanda · 334 pages
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Pages: 334 pagesAuthor: Didier MazierPublisher: ENIFormat: tapa blandaLanguage: esRelease date: 20/10/2014ISBN: ISBN 9782746092334
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Synopsis of Prestashop 1.6
Descubre cómo crear y administrar tu propia tienda en línea con PrestaShop 1.6. Este libro te guía paso a paso a través de la instalación, configuración y personalización de tu negocio de comercio electrónico. Aprende a organizar tus recursos, definir tu perímetro de actuación y configurar las condiciones de tu actividad. Explora las funciones de marketing y merchandising para animar las ventas, y domina los procesos de compra desde la perspectiva del cliente y del administrador. Además, descubre las nuevas funcionalidades de la versión 1.6 de PrestaShop, como la interfaz de administración optimizada y las mejoras en el recorrido del cliente.
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