by Xavier Bouvier, Olivier Caïra, Michelle Jean-Baptiste, Jérémi Lepetit, Didier Mazier, Xavier Monty · Nathan · tapa blanda · ISBN 9782091651781
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«Les réseaux sociaux» is the practical handbook by X. Bouvier, O. Caïra, M. Jean-Baptiste, J. Lepetit, D. Mazier and X. Monty, in paperback (2018).
This handbook explains how community web works, the particularities of each social network and their professional uses, how to integrate networks into a marketing and communication strategy, and the legal restrictions on their use. Its double-page organization facilitates memorization and consultation.
Number 24 of the Repères Pratiques collection by Nathan.
Aimed at marketing, communication, business and engineering students, as well as professionals who want to master the use of social networks.
