by Bertrand Piccard · STOCK · tapa blanda · ISBN 9782234092440
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«Réaliste: Soyons logiques autant qu'écologiques» is the manifesto by Bertrand Piccard, published by Stock in paperback (199 pages, in French).
Bertrand Piccard proposes a third way, qualitative growth, to reconcile ecology and economy in the face of the dilemma between degrowth and consumerism. With more than a thousand concrete solutions, he argues that protecting the environment is the market of the future and that wealth and employment can be created without harming nature.
Originally published in 2021.
For readers of essays and popular science interested in sustainability, economics and innovation who seek a constructive approach to the climate crisis.
