by Shirley Harrison · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788497321556
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«Relaciones Públicas» is the introductory public relations manual by Shirley Harrison, published by Ediciones Paraninfo in paperback (280 pages).
«Relaciones Públicas» explains what public relations consist of and how they are applied in practice, paying attention to theoretical frameworks and the evolution of the discipline. It is an introductory guide that helps understand the importance of this activity in the field of communication.
The book is written in Spanish, belongs to the Negocios collection, is part of the Internacional Thomson Publishing series, and corresponds to the second edition (2002).
Aimed at students and communication and journalism professionals who are starting out in public relations.
Harry Max Harrison was an American science fiction author, known mostly for his character The Stainless Steel Rat and for his novel Make Room! Make Room! (1966). The latter was the rough basis for the motion picture Soylent Green (1973). Long resident in both Ireland and the United Kingdom, Harrison was involved in the foundation of the Irish Science Fiction Association, and was, with Brian Aldiss, co-president of the Birmingham Science Fiction Group.
