by Mike Moran, Bill Hunt · IBM Press · tapa blanda · ISBN 9780131852921
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Search Engine Marketing, Inc.» is the search engine marketing guide by Mike Moran and Bill Hunt, in paperback (560 pages, in English).
Guide to creating and managing a search engine marketing program (SEO/SEM). Explains how search engines work and user behavior, and covers goal definition, results measurement, keyword selection, site optimization, links, paid advertising, and team coordination.
First edition published by IBM Press on July 21, 2005; original subtitle: Driving Search Traffic to Your Company's Web Site.
Aimed at marketing, web development, and IT professionals, and at product or content managers working with large corporate sites.
