by Sangeet Paul Choudary, Geoffrey G. Parker, Marshall Van Alystne · Platform Thinking Labs · tapa blanda · ISBN 9789810967581
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«Platform Scale» is the essay on the platform business model by Sangeet Paul Choudary, Geoffrey G. Parker and Marshall Van Alystne, in paperback.
It explains why the startups that scale the most do not sell products or services, but rather create platforms where others exchange value, and details a method for designing and growing them. It covers the interaction between producers and consumers, the chicken-and-egg problem, viral engines and inverse network effects.
Published by Platform Thinking Labs in 2015, it is the first English edition and consists of 336 pages.
A practical guide for entrepreneurs, innovators, educators and anyone interested in building or understanding scalable platform businesses.
