by Esteve Calzada Mangues · LIBROS DE CABECERA · tapa blanda · ISBN 9788493950743
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«Show Me the Money!» is the sports marketing handbook by Esteve Calzada Mangues, published by Libros de Cabecera in paperback (344 pages, in Spanish).
A handbook that takes soccer as its reference and is applicable to other sports. It explains how clubs, tournaments, federations and athletes can generate revenue through media presence, fan engagement, facilities, sponsorships, television and image rights, and licensed products, with real examples and industry figures.
Published in 2012 within the Manuales de Gestión collection, the book draws on the author's experience as marketing director of FC Barcelona and CEO of Prime Time Sport.
For students and professionals seeking training in sports marketing, as well as sports journalists and managers of sports organizations.
