
by José Manuel Vega Lorenzo · LIBROS DE CABECERA · tapa blanda · ISBN 9788494004735

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«Todos somos vendedores» is the sales manual by José Manuel Vega Lorenzo, published by Libros de Cabecera in paperback (208 pages, in Spanish).
José Manuel Vega, a sales executive, explains with accessible language and personal anecdotes the keys to the trade of selling: how to set fair prices, handle the first call to a client, build winning offers, negotiate, retain buyers or speak in public, and also introduces the reader to e-commerce and the ins and outs of businesses such as gold buying and selling or Christmas gift baskets.
Published in 2012, subtitled 'Vender es un arte al alcance de cualquiera', it is part of the Manuales de gestión collection and includes a prologue by Ángel María Herrera.
Aimed at salespeople, entrepreneurs and anyone who wants to improve their negotiation skills and their personal and professional relationships.

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