by Lluís Pastor Pérez · Ara Llibres,SCCL · tapa blanda · ISBN 9788492907649
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«Si un lleó entrés en uns grans magatzems» is the essay by Lluís Pastor Pérez, published by Ara Llibres in paperback (160 pages, in Catalan).
The book starts from the image of a lion entering a department store to explain the 2008 stock market panic. With examples such as Obama's speeches, Real Madrid's defeats and the economic crisis, it shows that we understand the world according to what we are told and that persuasion is so subtle that we almost never notice its manipulation.
First edition published on September 9, 2010. The author, Lluís Pastor, holds a PhD in Journalism and is a professor of Communication at the Universitat Oberta de Catalunya.
For those interested in communication, philosophy and discourse analysis, and for university students in these subjects.
