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Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture
4.1
Negocios y EconomíaISBN | 9780340960820
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Product details
Pages: 304 pages
Author: Taylor Clark
Publisher: Sceptre
ISBN: 9780340960820
Format: tapa blanda
Language: en
Release date: 21/8/2008
ISBN: 9780340960820
Synopsis of Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture
Sumérgete en la fascinante historia del ascenso meteórico de Starbucks con 'Starbucked' de Taylor Clark. Este libro explora cómo una pequeña cafetería de Seattle revolucionó la cultura del café a nivel mundial, transformando nuestros hábitos y la forma en que socializamos. Clark examina de manera objetiva las estrategias de marketing de Starbucks, su impacto en la sociedad y las controversias que ha generado. Descubre cómo esta marca se convirtió en un fenómeno global y cómo influyó en la industria del café y en la cultura popular.
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