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Sun Tzu y el arte de los negocios
by Mark McNeilly · Oxford University Press · tapa dura · 263 pages
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Pages: 263 pagesAuthor: Mark McNeillyPublisher: Oxford University PressFormat: tapa duraLanguage: es-ESRelease date: 1/2/1999ISBN: ISBN 9789706134523
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Synopsis of Sun Tzu y el arte de los negocios
Este libro explora cómo los principios estratégicos de Sun Tzu, originalmente concebidos para la guerra, pueden aplicarse con éxito en el mundo de los negocios. Mark McNeilly presenta una guía práctica para que las organizaciones utilicen estas estrategias en su beneficio, ofreciendo una perspectiva valiosa sobre la toma de decisiones y la planificación en el ámbito empresarial. Una obra clásica sobre estrategia que ha demostrado su utilidad tanto en situaciones militares como en el ámbito de los negocios.
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