Telenovela, Indústria & Cultura Lda

Synopsis of Telenovela, Indústria & Cultura Lda

«Telenovela, Indústria & Cultura Lda» is D. MacCarthy's essay on the industry and culture of telenovelas in Portugal, in paperback.

The telenovela is the preferred fiction genre for Portuguese audiences and sustains a large part of its audiovisual industry. Over six months, the author followed the creation process of Mar Salgado, a successful telenovela, to show how it is built and to analyze the tension between its cultural and industrial dimensions.

Published in 2016 by Fundação Francisco Manuel dos Santos, in Portuguese, with 127 pages. Part of the «Retratos da Fundação» series.

For those interested in television production, the audiovisual industry, and the cultural place of the telenovela in Portugal.