by Isra Bravo · Alienta Editorial · tapa blanda · ISBN 9788413443867
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«300 palabras» is the marketing and copywriting essay by Isra Bravo, published by Alienta Editorial in paperback (176 pages, in Spanish).
The book starts from a personal anecdote to explain why almost everyone distrusts advertising and how a short text can overcome that resistance. The author argues that with just three hundred well-written words, supported by stories, one can persuade the reader and achieve sales without the need for large campaigns.
Published on February 19, 2025 by Alienta Editorial, an imprint of Grupo Planeta. The author is a copywriter and pioneer of the daily email sales system with narrative.
Suitable for marketing professionals, entrepreneurs, and anyone who wants to improve their written communication for commercial purposes.
