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Testing Business Ideas
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Negocios y EconomíaISBN | 9781119551447
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Product details
Pages: 368 pages
Author: David J. Bland, Alexander Osterwalder
Publisher: John Wiley & Sons Inc
ISBN: 9781119551447
Format: tapa blanda
Language: en
Release date: 12/11/2019
ISBN: 9781119551447
Synopsis of Testing Business Ideas
Este libro es una guía práctica para la experimentación rápida de ideas de negocio. Explica cómo probar sistemáticamente las ideas de negocio reduce drásticamente el riesgo y aumenta la probabilidad de éxito de cualquier nuevo proyecto empresarial. Se basa en el Business Model Canvas y el Value Proposition Canvas, integrando Assumptions Mapping y otros experimentos de estilo lean startup. A través de 44 experimentos prácticos, esta guía te ayudará a encontrar el camino hacia el éxito empresarial.
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