by Charles H. House, Raymond L. Price · Stanford Business Books · tapa dura · ISBN 9780804752862
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«The HP Phenomenon» is the business history essay by Charles H. House and Raymond L. Price, published by Stanford Business Books in hardcover.
It recounts how Hewlett-Packard innovated and transformed itself six times in the face of competitors who failed to achieve even one significant transformation. It explains those transformations and the organizational philosophies, practices and principles that made them possible: bottom-up, customer-focused and growth-oriented innovation.
The text is in English and runs to 656 pages; it is the first edition, published on October 9, 2009.
Aimed at professionals in management, innovation and leadership, and at those who enjoy business history.
