by Martin Reeves, Jack Fuller · Harvard Business Review Press · tapa blanda · ISBN 9781647820862
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«The Imagination Machine» is the business essay by Martin Reeves and Jack Fuller, published by Harvard Business Review Press in paperback, in English.
A guide to reclaiming imagination in business: it explains what it is, how it works, and why it is worth cultivating. With testimonials from executives and contributions from neuroscience, computer science, psychology, and philosophy, it proposes a six-phase method for conceiving ideas, developing them, and applying them to transform the company.
It has 224 pages and was published in 2021; Martin Reeves is chairman of the BCG Henderson Institute and Jack Fuller is a neuroscience expert.
For executives, entrepreneurs, and teams looking to drive innovation and strategy in their organizations.
Jack William Fuller was an American journalist who spent nearly forty years working in newspapers and was the author of seven novels and two books on journalism.
